Alrun Hylwa


Alrun Hylwa

Board Member

Why do we need a new way of doing business?

Why are we here? What is our purpose? There is a trend, even a yearning and a certain urgency for meaningful change and a renewed approach on how we do business. A new generation of enterprises, functioning more like a living organism rather than an institution, with conscious leadership, engaged stakeholders, social and environmental awareness, all working together to elevate each other while creating wealth and success. It is about active listening, being human, engaged, conscious and mindful of our actions, doing good while doing business. Each one of us has a unique gift – let’s share it.

Give us an idea of how you have helped to make the world a better place

Living in a rapidly changing age of media and technology, with constantly evolving new electronic platforms to adapt to, staying connected and grounded as a human being, on a human level is more important than ever. Being present, aware of one’s surroundings and people, kind, acting purposefully and thoughtfully are core values I try to live by. My day starts and ends looking at two words on sticky notes ‘Give’ and ‘Grow’. Two small words reminding me of what is important, staying true to myself and setting out each day anew to be the best I can be, doing good, as an executive, as a mother, a wife, a daughter, a friend, a human being – grateful to be alive.

What does Conscious Capitalism mean to you?

Conscious Capitalism is a conduit to be able to make a difference. We all spend long hours each and every day at work with colleagues, consultants, superiors, all to provide for our families and to enjoy what we create. Being able to mindfully set goals together, shaping company culture, positively affecting social change and helping protect our planet for generations to come through conscious leadership is crucial alongside financial goals and success. To me Conscious Capitalism is a path worth pursuing, a meaningful movement to be part of, to shape and create a purposeful, prosperous future together.