Not everything that counts can be counted. Not everything that can be counted counts. Albert Einstein

The established benchmarks of economic performance have included the dow jones, CPI, Retail Sales, GDP and interest rates. These indexes are meaningless to most and fail to capture the more pressing social issues around discrimination, income inequality, environment and corruption. As we spend more and more time at work, our working culture must assume more leadership in these social enterprises, and Conscious Capitalism is a place to meet like minded entrepreneurs to share best practice and be the north star for making a more equitable future for all.

Glen McDermott is the Founder of Red Rock Branding where we help companies connect with customers worth striving for, by crafting campaigns grounded in what customers care about most.