Judi Otton

Why do we need a new way of doing business?

The current model isn’t working.  We’re destroying both our planet and our middle class.  It’s gratifying to see some companies doing good for their employees, their community and the environment, and thriving financially as well.  The more we recognize their good works, celebrate them, and share best practices, the bigger difference we can all make!

Give us an idea of how you have helped make the world a better place?

I’m always been interested in creating work environments that honored our human spirit.  As a technology executive in my earlier career, I instilled good project management practices, among other things, in my teams, and avoided those ‘death march’ projects you may have heard of.  Do it right the first time and you don’t have to do it over.  With the last company I owned, a technology consulting and staffing firm, I noticed many women were not asking for salaries commiserate with their experience.  I let them know when the job payed more and got them that money.  Now as a fractional CFO, I love working with companies with a bigger mission, in addition to their financial success.  Yes, I understand it’s important to make money, and I help them do that, which lets my clients work their magic and do their part to make the world a little bit of a better place.

What does Conscious Capitalism mean to you?

I love the blend of consciousness and capitalism.  It’s not one or the other, it’s both.  It’s companies that are thriving financially AND doing what they can to make the world a better place.  Whether it’s designing environmentally sound buildings, finding kind and low conflict ways through divorces, committing to take great care of their employees, families and communities, or using technology to allow their employees to do higher value, more gratifying work.  There are so many ways my clients enrich their communities, and if I can do a bit to support their good work, I feel that I’ve made a difference.