Welcome to Conscious Capitalism

“We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to even more.”

~ From the Conscious Capitalist Credo

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The Four Principles of Conscious Capitalism

Higher Purpose:

Energize stakeholders around a higher purpose while maintaining the essential ingredient of profitability.

Stakeholder Orientation:

Focus on stakeholders rather than shareholders and create value for all involved.

Conscious Leadership:

Purposefully cultivate an environment of trust, care and service for the entire business ecosystem.

Conscious Culture:

Connect stakeholders to each other and the company’s purpose through shared values inherent in the people, processes, and practices of the business.