Anna Rubino

Why do we need a new way of doing business?

Most businesses suffer from an Emotional Intelligence/ empathy deficit. Why does that matter? Empathy—is the force that moves businesses forward and is emerging as a clear road to growth and innovation. HBS coined the “Empathy quotient” as a way to measure Empathy in Businesses. Companies in any sector to succeed, need to be sustainable. A focus on empathy both inward towards employees and outward to customers is a path to just that. 

Give us an idea of how have you helped make the world a better place?

Since I can remember, I was community focused. Inspired by Health care professionals who were a constant presence in my early years, I don’t know how to not lift others up. As a Brand Design professional, I multiple times a year offer in-kind support to my public schools, small business startups and non – profits that otherwise would need to forgo my specialty.

What does Conscious capitalism mean to you?

A kinder more Human way of succeeding in business, while enriching lives beyond just the financial equations.